Schönes Video über die Kreativ-Branche:
The greatest thing that we can do offer is to be great listeners
and to have empathy on your culture and to understand what is the truthbasically what we did [to our long time clients] is listen carefully, understood and be empathetic to the truth of who they are and understand their soul and make that soul relevant to a greater number of people.
John Jay („All we’re doing is putting down text on an image in an artful way„) arbeitet bei Wieden + Kennedy, die u.a. Kunden wie NIKE betreuen (und nebenbei für deren Slogan „Just do it.“ verantwortlich sind). Eine kleine Story über John Jay gibt es hier.